PRIVACY POLICY

This Privacy Notice (this “Notice”) describes how ITV Studios Limited., including its parent, subsidiaries, affiliates and assigns (collectively, “ITV”, “we”, “us”, or “our”) collect, use and share your personal information in connection with your use of our website located at https://www.itvstudios.com/ and https://catalogue.itvstudios.com/ or any other websites, pages, features, mobile applications, content, or digital services that may link to this Notice (the “Services”). This Privacy Notice also describes the rights and choices you have in relation to our processing your personal information. These Services are targeted at ITV’s business customers only and therefore, this Privacy Notice only relates to the use of business customers' personal data whilst using these Services. This website is hosted in the UK and therefore any personal data that is collected through your use of the Service will be held in compliance with UK Privacy Laws.


We encourage you to read this Notice carefully to understand how we handle your personal information. By using our Services, you are aware of the collection, use and disclosure of your personal information in accordance with this Notice, and you agree to the accompanying Terms of Use (“Terms”). Our Terms govern the use of our Services, and together with this Policy, constitutes your understanding of how we use your personal data and your agreement with us. If you disagree with or are uncomfortable with any part of this Policy or our Terms, please immediately discontinue access or use of our Services.


We may change this Policy from time to time and we will notify you by revising the “Last Updated” date at the top of this Policy. If we change this Policy in a way that we believe materially affects how we process your personal information, we will provide you with advance notice such as via email or by posting a notice on our Services, if applicable. Your continued access or use of our Services after receiving the notice of changes constitutes your acknowledgment that you accept the updated Policy.


We may also provide “just-in-time” disclosure or additional information about our information collection, use, and sharing practices of specific Services. These notices may supplement or clarify our privacy practices or provide you with additional choices about how we process your personal information.

1. INFORMATION WE COLLECT

We may collect certain personal information about you and your use of our Services. Personal information is typically data that identifies an individual or relates to an identifiable individual, such as your name, email address, and phone number.The personal information we collect from you in providing the Services falls into three primary categories: information you voluntarily provide to us, information we collect from you automatically, and information we collect from third parties.Information you voluntarily provide to us. We, or service providers that assist us in providing, maintaining, and operating our Services, may collect the following types of personal information from you:

  • Forms. We may collect your name, email, and phone number name, your employer, job title, territory and the type of content you are looking for and when you would like us to contact you. If you provide contact information, we may contact you to clarify your comment or question, or to learn about your level of interest in, or satisfaction with our Services, if applicable.

  • Registration Information. Should our Services contain a registration component (e.g., complete an application form, attend one of our events, participate or respond to market research surveys that we sponsor), we may collect the information you provide, such as your name and email address.

  • Your Correspondence and Your Feedback About Our Services. We collect information you provide when you contact us directly or directly provide to us feedback, comments, or suggestions on our Services.

  • Information You Provide When You Do Business With Us. If you are a buyer, business customer, distributor, or business partner of ITV, we may collect information about you and the services you provide, including your or your employees’ business contact information and other information you or your employees provide to us as part of the services you may provide and our agreement with you.

  • Other information. We may also collect information that relates to or is capable of being associated with you, such as passwords, personal preferences and interests, age, gender, and any other information you choose to provide.

Information we collect automatically

  • Usage Data. When you browse our Services, we may automatically collect log data such as your web request, Internet Protocol (“IP”) address, browser type, domain names, referring and exit pages and URLs, pages viewed and the order of these page views, the date and time you access our servers, and other diagnostic data. We also collect information in relation to the content you have viewed, downloaded and/or shared on the Services; your navigation around the Services; how long you stayed and on which pages; and your marketing consents and how you have previously interacted with our marketing.

  • Device Information. When you use your desktop or mobile devices to access our Services, we may be able to identify your device’s unique device identifier, MAC address and operating system.

  • Location Information. When you use our Service, we may infer the general geographic location of your device from your Wi-Fi and other device settings. For example, your IP address may indicate your general geographic region. Upon your permission, we may collect your mobile device’s precise geo-location. You may choose not to share your location details with us by adjusting your mobile or desktop device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

Information from third parties

From time to time, we may obtain information about you from third-party sources.Such as, third party suppliers who have confirmed to us that they are authorised to pass your information to us in accordance with your legal rights.We may also combine information that you provide on one Service with information collected from other Services and/or with information that is publicly available or that we receive from other reputable sources.

2. HOW WE USE YOUR INFORMATION

  • To Provide You With Our Services. We may use your information to complete the transactions you request and perform our contractual obligations with you or to ensure that our Services function properly.

  • To Provide Customer Support or Respond to You. We collect any information that you provide to us when you contact us. Without your personal information, we cannot respond to you or ensure your continued use and enjoyment of the Services.

  • To Personalise Your Experience. We may process your information to personalise your experience. By personalisation, we enable you to more easily interact with our Services across platforms and devices. This includes allowing other users from your organisation to share content with you, on the website or app, by selecting your email from a drop down menu. Please see our Cookies and Other Tracking Technologies section for more information.

  • To Maintain the Safety and Security of our Services. We may process your information to protect the rights and property of ITV and others and to comply with our legal obligations, including to detect, investigate, and prevent fraud and other illegal activities and to enforce our agreements.

  • For Marketing Purposes. Should we use your personal information for marketing purposes, we may use your personal information to send promotional messages and newsletters such as via email, text messaging, or push notifications. These might be our own offers or products or third-party offers or products we think you might find interesting. To learn about your choices for these communications, read the Your Choices and Rights section of this Policy.

  • To Improve Our Services. We may use your information to monitor and improve the operation, delivery, and general accessibility of our Services, identify popular areas or features, and optimize and personalise the Services. This may also include conducting internal research and development of our Services.

  • To Maintain Legal and Regulatory Compliance. Our Services are subject to certain laws and regulations which may require us to process your personal information. Without processing your personal information for such purposes, we cannot perform the Services in accordance with our legal and regulatory requirements.

  • To Enforce Compliance With Our Terms, Agreements, and Policies. When you access or use our Services, you are bound to our Terms. To ensure you comply with them, we process your personal information by actively monitoring, investigating, preventing, and mitigating any alleged or actual prohibited, illicit, or illegal activities on our Services. Subject to the applicable law, we may also process your personal information to investigate, prevent, or mitigate violations of our internal terms, agreements, or policies and enforce our agreements with third parties and business partners.

3. INFORMATION SHARING

We will only share your personal information with others as described in this Policy. We may provide your personal information to companies that help us in providing our Services, or that assist us in improving our products, content, services, or advertising. These companies are authorised to use your personal information only as necessary to provide these services.We may share your personal information:

  • With ITV and its affiliated companies for the purposes described in section 2, above

  • With unaffiliated companies or individuals we may hire or work with that provide us with professional advice, business support, or perform services on our behalf, including customer support, web hosting, information technology, direct mail and email distribution, and analytics services. These service providers are allowed to use your information to help us provide our Services and not for any other purpose

  • With third parties, such as partners that may work with us on co-branded Services. Our partners use your personal information as described in their privacy policies

  • When we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, or to comply with the applicable law or legal process, or to respond to legal claims

  • In connection with a corporate change including a merger, acquisition, or sale of assets

  • To any other party with your prior consent to do so

We may combine all the information we collect from or receive about you for the outlined purposes. We may aggregate or de-identify your information and may use or share aggregated or de-identified information for any purpose, and such information is not subject to this Policy.

4. HOW WE PROTECT YOUR INFORMATION

The security of your personal information is important to us. We maintain advisors, potential transactional partners, or other third parties designed to guard and prevent misuse of your personal information. Our security measures include generally accepted physical, technical, and administrative measures to prevent unauthorised access to or disclosure of your personal information, to maintain data accuracy and ensure the appropriate use of your personal information, and to otherwise safeguard your personal information.Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such information, nor can we guarantee that the information you supply will not be intercepted while being transmitted over the Internet. In particular, emails sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via email. If you have any questions about the security of your personal information, you can contact us at myprivacy@itv.com.

5. HOW LONG WE KEEP YOUR INFORMATION

We will retain your information for as long as needed to provide our Services to you, to comply with our legal obligations, to resolve disputes, and to enforce our agreements and policies. We will cease to retain your personal information or remove the means by which the information can be associated with you as soon as it is reasonable to assume that such retention no longer serves the purpose for which the personal information was collected and is no longer necessary for legal or business purposes.

6. LINKS TO THIRD PARTY SITES

Our Services may include links to other sites, products, or services that we do not own and are not operated by us, and whose privacy practices may differ from those of ITV. If you click a third-party link, you will be directed to that third party's site. If you submit personal information to any such third party sites or otherwise submit personal information to such third parties, your information is governed by the pertinent third party’s privacy policies. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services, and this Policy does not apply to your activities on any third-party sites or services or any information you otherwise disclose to any third parties. We encourage you to carefully read the privacy policy of any site you visit.

7. YOUR CHOICES AND RIGHTS

You have certain choices and rights as to how we use your personal information.Access and Update Personal Information. We rely on you to access, update, and correct your personal information. You have the right to request that we correct inaccurate personal information by emailing us at myprivacy@itv.com. Please note that we may keep historical information in our backup files as permitted by applicable law. We will take reasonable steps to verify your identity, including authenticating you through the email address you use to contact us. We may require further documentation such as a password and user ID before granting access to your information.Email and Newsletter Preferences. Should we send you newsletters, updates or marketing emails, you may choose to stop receiving such emails from us by following the unsubscribe instructions included in such emails.

8. COOKIES AND SIMILAR TECHNOLOGIES WE MAY USE

This section describes how cookies and similar technologies are used to support ITV services and the controls which may be available to you. These are used on our websites, apps and other digital platforms. There are also other technologies we may use (which do not use cookies to store or access information on your device) - see section 1 above which explains when we collect technical information automatically.What are cookies and similar technologies?

  • cookies are small text files stored by your browser (a browser is the software on your device which enables you to access the internet). The cookie stores a unique identifier (a string of random characters) so that your browser can be singled out from other browsers to show you the information you want. And it is often used to link your browser to databases that hold data about your online behaviour and inferred interests, along with other data such as your IP address or device ID,

  • other types of storage, such as local or “HTML” storage. Some ITV services use local storage technologies that are similar to cookies but enable larger amounts of data to be stored. This means we can store information like your preferences and viewing history on your device rather than on our own systems, and

  • pixels are embedded code to recognise your browser and record your interactions with emails, online content or ads.

From now on we will refer to these technologies collectively as ‘cookies’. Cookies are typically used by websites or where apps have embedded web browsers which allow them to access the internet.What about apps?Mobile apps do not use cookies the way websites and mobile web browsers do. Most ITV apps use software development kits (also known as SDKs) which are building blocks and are part of our apps. These SDKs are stored on your device when you download the app. Instead of using browser cookies, we either collect a unique identifier or ID associated with your device, for example where we generate an ID from your registration/login data and we may take these IDs and associate them with other data such as your viewing data or usage information when you access and use an ITV service. This data is used in the same way as cookies; for example, to analyse, test different versions of layouts and content, and improve services, to deliver a personalised viewing experience, and to show you ITV promotions or other marketing and advertising (if the ITV service is funded by advertising or contains advertising).Why do we use cookies and what types of cookies do we use?Essential: these cookies are necessary for ITV services to work. Without these cookies, we can’t provide you with our core functionalities and associated services such as login and security, and help to improve your experience and so these are not optional. Some of these types of cookies also provide you with features which you choose to use. They also help with the following:

  • when you log in, we’ll remember you so you don’t have to sign in every time,

  • to keep our sites and apps and your personal information secure

  • we may test different versions of our website or app layouts or content to understand which performs best for user experience,

  • we collect anonymous data on how you use ITV services in order to make improvements and to identify and fix any technical issues.

Performance and Functionality: These are used to produce anonymous reports to help us improve our site and measure how well new features or functionalities perform. These other companies might use cookies to provide these services or otherwise enable them to track your use of their services. Please see their cookies policy to find out more about. If you choose not to consent to these cookies then some features or functions on the ITV service may not work. We do not have any control over the data collection and use practices of third party platforms. You should read and understand their respective privacy notices:

We also use Google Analytics which is an analytics and measurement service provided by Google. Google Analytics sets a cookie in order to evaluate use of ITV services where we have implemented it, and compile a report for us. Google Analytics records visits to our website to help us know:

  • the date and time of visits and which other sites visitors have come from,

  • how many active users we have at any given time,

  • which parts of our Services are most popular,

  • what browsers are used (so we can maximise compatibility),

  • the country or region where our users are located,

  • we may also use this cookie to derive demographics and interests data for analytics purposes only.

You can find out more about how Google uses data at https://policies.google.com/technologies/partner-sites?hl=en-GB. You can also install a browser plugin - https://tools.google.com/dlpage/gaopout to opt out from Google Analytics across all websites you visit (including ITV websites).We do not (and neither do we allow Google to) use your name or email for measurement or analytical purposes.How do I manage cookies?You can also choose how cookies (across all websites) are handled on your device via your browser settings including to block or delete all cookies or just third party cookies. Each browser manufacturer is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

9. CONTACT US

If you have questions or concerns regarding this Policy, our privacy practices, to provide feedback, or if you wish to exercise your rights related to your personal information you may email us at myprivacy@itv.com.

10. Right to lodge a complaint

If you do have any questions or complaints then you should contact us first so we can try to put things right for you. If you are not happy with our response you have the right to contact the Information Commissioner’s Office, please visit the ICO website (www.ico.org.uk) or write to ICO, Wycliffe House, Water Lane, Wilmslow, SK9 5AF or call 0303 123 1113.